How to Sellout Your Fundraising Event
Everyone who is planning a fundraising event of course hopes tickets are being sold. Out of all the tasks you need to complete in the planning process to make sure your event is a success one of the most important things you need to stay on top of and have a solid plan is ticket sales. You can have a beautiful event planned that you know people will enjoy and raise money but if you can’t sell your tickets no one will come and appreciate all your hard work.
There are many things people do to encourage ticket sales, here are a couple of tips that will help you encourage yours.
Guerrilla marketing
This does not need to be a big production, setting up a table outside a local store or campus nearby and giving away candy or something related to your cause will do.Having face-to-face interaction with potential attendees helps create a bond that will encourage them to attend. Do not just ask if they want to buy a ticket, share the fundraising goal, make it personal to you, and try to make it connect to their life. Storytelling is a useful tool that should be utilized in this process.
For example, you are selling tickets for a fundraising event that is in support of the Ronald McDonald House. Explain why you are there helping sell tickets. Maybe a family or friend had a sick child and the Ronald McDonald House helped them or you personally were sick and received aid from them. Anything that connects you to the fundraiser, talk about that. Show them it is an important cause they should support.
Sell tickets in groups.
Limiting the availability of individual tickets and increasing group ticketing options gives a push for an attendee to buy group tickets for his or her friends or family rather than just one or two individual tickets.If you are having a sit-down event, you can consider selling tickets by the table instead of group tickets. Say you need to sell 100 tickets, if you group those 100 tickets into tables of 10 you only need to find 10 people willing to buy in order to sell 100 tickets as opposed to 100 different people buying one ticket each.
You don’t need to group tickets in that big of groups either just try to steer your guests away from buying individual tickets, they can be groups of 4 if it’s a golf event. It is your choice on how you want to do it and what you think would work best for you and your event!
Sell tickets online.
To make purchasing tickets easy sell tickets through an online event ticketing website. This is great for out-of-town attendees. It allows people to purchase tickets at anytime from anywhereThere are many ticketing software that will cater to a wide variety of things, you have to research and find the best one for your event.
Events.org allows you to create an event page to put all your fundraising information and sell your tickets. It also will promote your event page online on their website for more exposure. This two-in-one ticketing platform allows you to promote and sell tickets easily online at the same time.
Upsell.
Offering special ticket types is an easy way to upsell tickets with little to no cost and makes it more appealing to attendees. Things like offering early access to the event or creating VIP tickets by adding priority seating makes the attendee feel special and is worth it to them.You can get creative with it as well even offering a smaller upsell that still sets the ticket apart from your standard one, like offering a free drink and snack upon arrival. Anything exclusive that sets them apart from others is appealing to people.
Urgency.
When promoting tickets for your event create a sense of urgency to make the buyers excited and increase early ticket purchases. You want to convince them to buy the ticket that second and not think about it.Word choice helps a lot when creating urgency and increasing early ticket purchases. For example, it is April 4th, and your event is not until May 4th instead of saying it is May 4th, say it is a month away. Hearing that makes it sound like it is closer than it really is. This will make people move!
Creating deadlines for ticket deals will also increase urgency and early ticket purchases by limiting people’s time to get a good deal. The tickets can still be available after the deadline (that’s if they aren’t all sold out) but the special deal will be gone, and everyone loves a special deal!
Putting in the necessary work and following these few steps can make all the difference in your ticket sales. If you believe in your fundraiser and it shows through your planning and promotion you will have no issue selling out your event and making it a success!
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