How Coupon Codes Can Help Maximize Event Sales

How Coupon Codes Can Help Maximize Event Sales


Typically, when you think about coupons or coupon codes your mind goes to the weekly newspaper ads where you can cut out coupons for your local grocery store, or endless amounts of mail being sent to you with coupons attached. With events, it's a little different.

Event coupon codes are discounts offered to people attending an event. They're used by event organizers to promote upcoming events. Coupon codes can be enforced at any time during the selling process. Event organizers can promote a code when ticket sales have just started to understand how much interest there is in their upcoming event and boost event sales from the start. They can also do this in the middle or the end of selling tickets to urge people to buy if you are not selling enough.
 
Promotional codes can be given away via email, social media, text messages, and even printed flyers. Some companies also provide a code for each attendee upon check-in to use within the event if there are purchasable items. These codes are usually sent directly to the person's phone number or email address.
 
 
If you want your event to succeed, you must make sure that it provides attendees with something useful or interesting. If you don't have anything to offer, no one will come.

This is why promotional codes are so important. By offering attendees a discount code, you show them that you care enough about their interests to help them save money. You're giving them a reason to attend your event, which makes it more likely that they'll spread the word about it among friends and family members.

Different types of coupon codes 


Group promotional code-




Promotional codes have long been used to boost sales. But now, businesses are starting to experiment with offering promotional codes to groups. Although attendees are technically saving with group promotion codes you are generating more revenue by creating not only one but two incentives to buy more, allowing attendees to bring a friend or family member and a promotion code for doing so.When you offer group promotion codes it makes people want to invite more people to go with them so they can save more, creating more ticket sales for your event.
 

Buy on get one free promotional code- 


If attendance is low, and organizers need a larger guest count, it makes sense to offer combo deals. This way, if an attendee wants to go to your event but they cannot find someone willing to pay for a ticket they can entice them by providing a free ticket and they'll be more inclined to attend.
This also helps to reach a new audience and create a fan out of the attendee's "plus one" ticket they have given away to a friend or family member. Show them it is worth it to purchase a ticket to your events.
 

Early bird promotional code-


Early bird discounts are the most commonly used promotion by event planners trying to boost sales early on. They are usually offered during certain time periods like the months leading up to events. Early bird promotional codes are basically, you're offering a discount on tickets for an upcoming event. You're saying "Hey, we know you love our product/service, and we want you to buy now before regular sale tickets." This is a great way to encourage sales and build momentum ahead of the big day.

Why would you want this? Well, there are several reasons why you might want to do this. For one thing, it gives you some extra cash up front. But what's even better about this is that you're building excitement around the date of the event. People are already thinking about buying tickets, so giving them a special deal makes sense.  It gets people excited about the event. When people see others purchasing tickets early, they think "I'd better go get mine too!"

Another reason is that it encourages people to purchase sooner rather than later.
There are plenty of ways to set up an early bird discount. Some companies send emails directly to customers announcing the sale. Others include discounts in their marketing materials sent to potential clients. Others simply announce the deal online and let people sign up for it themselves.

Loyalty program promotional code- 


Encourage people to sign up for your loyalty program by offering special promotional codes just offered to people who are enrolled in your loyalty program. Typically, within a loyalty program, people will sign up for email or SMS message updates. This will help you promote to them, and make sure that they are aware that they can get exclusive promotional codes by doing so that they do not unsubscribe from messaging.  

Student discount promotional code- 




Student discounts are popular with a lot of companies. People know students do not have the maximum funds to participate in and attend every event they would like to so offering a discount for students gives them the extra push to purchase a ticket even if they are on a tight budget. This discount is typically offered year-round by many companies and is able to be combined with other discounts.  

Best ways to promote coupon codes 

As we touched on briefly promotional codes can be given away via email, social media, text messages, and even printed flyers. Each is effective in its own way. You have to base how you are sharing your promotion on what audience you want to reach and who is your demographic. 

Some events you might host will even fall into any of those categories and you have the choice to give away codes in any of those ways. If you are hosting a pop-up event on a college campus and want to promote through coupon codes, there are multiple ways to reach the students. Social media would be a great tool but these days there are so many social media ads so why not use email? Send an email to their student email addresses so it is not lost in their personal email inbox filled with clutter. Another great way is to hang up flyers around campus. Flyers seem outdated, and that can be true in certain areas but on a college, campus flyers are very much still effective and are used throughout campuses to promote clubs, inform students on upcoming events or changes, anything! 

For easy access to allow students to buy online add a QR code to your events webpage, this allows them an easy way to take action right away increasing the chances of them buying a ticket. With Events.org a pre-generated QR code is created once you create your events webpage. Along with easy checkout and a box to remind them to add their promotional coupon code. Having the checkout on the same page as your events webpage and not redirecting them to a 3rd party website makes it fast and easy for attendees to check out!  

Overall, it is based on where you are, what your demographic is, and what type of event you are creating!


 There are many different types of discounts that can be offered for any group or individual. It is based on what your organization wants to do when it comes to offering coupon codes.
 
Coupon codes overall promote ticket sales and drive further attendees. Just remember to be careful when you are deciding to offer coupons and how much percentage or money off you plan to give away. If it is at the wrong time or too much it may steer attendees away thinking they missed out on a huge sale or think if the discount was that much the ticket value cannot be as high as their selling point.
 
Keep those things in mind when deciding on whether or not to include coupon codes with your next event.

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